Inventor – David Hicks

David, a design engineer working in advanced industries such as Aerospace, Defence and Motorsport has developed a wealth of experience in this arena. His ability to come up with the solution to a problem is quite a unique talent.
David identified an opportunity and embarked on his own custom fit putter range with adjustable weights which gained high regard within the world’s golfing community. During this same period his astute engineering skill and eye for performance highlighted the vibration and dynamic issues in the golf shafts, investigating this further with an R&D programme it was proven that the addition of a “damping device” resulted in significant performance improvement. To prove the science a collaboration was undertaken at Sheffield University with their Sports Engineering Research Group, ultimately resulting in the “Birth of Pro-Core”.
David also designed and manufactured, to compliment The Dave Hicks Putters, a putter fitting tool which was recognised by the PGA as a significant improvement on anything they had seen before, this tool was added to the PGA training programme run at their Belfry headquarters.
David has presented several educational seminars for the PGA to their members on putter design, putting theory, custom fitting and shaft damping technology.
David said, “I am very proud of what we have achieved in such a difficult industry and to have testament from golfing bodies like “you have changed golf forever”, “A genuine game changer” and even “it is the 4 th component” plus testimonials from so many players at all levels, what more can you ask for”.